Customer Acquisition among Small and Informal Businesses in Urban India: Comparing Face-to-face and Mediated Channels

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ژورنال

عنوان ژورنال: The Electronic Journal of Information Systems in Developing Countries

سال: 2007

ISSN: 1681-4835

DOI: 10.1002/j.1681-4835.2007.tb00222.x